Business
Growing ventures people will pay for.
Entrepreneurs, SMEs and institutions: from idea toward a market. We do not call a hobby a venture.
Grow means you add value by solving a problem people already wish to pay for. If nobody will pay, it is not yet a venture — it is practice, and we will say so.
Business development, incubation and digital transformation sit here. Institutions who need the same method as a structured engagement should start at consultancy.